Altman Solon poll: US fans watching more live sports, but growing interest in "Snackable" content, fan-focused technologies like NFTs, VR previews, and the evolution of sports watching

Altman Solon poll: US fans watching more live sports, but growing interest in “Snackable” content, fan-focused technologies like NFTs, VR previews, and the evolution of sports watching

Boston – (work wireSports activities followers in the USA are watching extra reside sports activities from the beginning of the pandemic in 2020 to as we speak, in keeping with a survey of customers in 17 markets by a number one world technique consulting agency. Altman Solon. The Altman Solon survey additionally confirmed that new applied sciences that sports activities groups and leagues are more and more utilizing to construct fan connections, together with augmented and digital actuality and blockchain, are attracting fan curiosity.

The 2022 World Sports activities Survey discovered that greater than half (58%) of respondents watch extra sports activities now than in 2020 (51%), which noticed many sporting occasions canceled or postponed, together with the Tokyo Olympics. The survey additionally reveals that 68% of US sports activities followers watch reside matches at the least weekly, one of many highest charges globally. Nevertheless, greater than 1 / 4 (27%) of US sports activities followers say they’d fairly catch clips of an important matches than watch the matches themselves.

Might be the entire report on world sports activities traits found here.

The survey discovered sturdy curiosity in utilizing augmented and digital actuality to devour and work together with sports activities content material at residence. The US and Japan had the best ranges of curiosity in utilizing VR for sports activities, with greater than two-thirds of US headset homeowners expressing an curiosity in watching reside video games in digital actuality. Different frequent makes use of of digital actuality embody viewing reside video games as in the event that they have been inside an enviornment and experiencing reside motion from the participant’s perspective. The survey additionally measures curiosity in augmented actuality, which offers golf equipment, leagues and athletes with potential alternatives to construct and market new digital experiences for his or her followers.

Regardless of the latest fluctuations within the worth of cryptocurrencies and NFTs, sports activities followers globally are additionally exhibiting an curiosity in these new applied sciences as extra sports activities leagues and franchises have developed blockchain and crypto-based choices and partnerships previously yr. American followers have the best curiosity in different applied sciences, with respondents selecting to purchase NFTs or digital collectibles (24%) and use cryptocurrency to attend sporting occasions (23%) rating as prime makes use of.

The US and world sports activities industries are experiencing an evolution pushed by innovation and altering client conduct. As viewership and curiosity in sports activities have come again sturdy after the pandemic, we have seen important funding in multi-billion greenback offers for franchises and media rights and the event of recent applied sciences and experiences that may improve and complement the standard fan expertise,” mentioned Altman Solon Director Matt Del Persio. Leagues, groups, and media companions have proven a willingness to attempt new issues, from an enhanced and immersive viewing expertise to new blockchain-based possession and money fashions, to draw and retain followers — and the polls into these efforts have the potential to repay.”

Different key information factors embody:

● Survey respondents in the USA watch about 4.3 hours of reside sports activities per week.

● 54% of sports activities followers within the US watch girls’s sports activities at the least month-to-month.

● 44% of sports activities followers within the US view highlights on social media at the least month-to-month.

● 27% of US sports activities followers take heed to sports activities radio at the least month-to-month.

In creating this report, Altman Solon surveyed 17,000 adults in 17 international locations, together with Argentina, Australia, Brazil, Canada, China, Colombia, France, Germany, India, Italy, Japan, Korea, Mexico, Spain, the UK, the USA, and the United Arab Emirates. Between July and August this yr. Respondents signify the nation’s inhabitants, weighted by age, gender, and revenue. Altman Solon will launch extra outcomes from the survey within the coming weeks.

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