Lyre’s Non-Alcoholic Debuts Augmented Reality And Alexa Technology

Lyre’s Non-Alcoholic Debuts Augmented Reality And Alexa Technology

Now greater than ever, Lyre’s makes it straightforward to make your favourite no-alcoholic or low-alcohol cocktail with its “Wherever, Anytime” know-how marketing campaign.

Auckland, New Zealand – October 1, 2022: Lyre’s, the world’s most awarded non-alcoholic spirits model, has made it simpler to create the proper low-alcohol or alcohol-free cocktail utilizing their newest technology-focused marketing campaign, “Wherever, Anytime.” By bringing Amazon Alexa ability and an augmented actuality expertise an ‘Unimaginable Bar’ that showcases upscale recipes and extra by way of your smartphone wherever, anytime, it is now simpler for New Zealanders to discover the non-alcoholic choices at their fingertips.

Based in 2019 by entrepreneurs Mark Livings and Karl Hartmann, Lyre’s is the world’s most complete non-alcoholic spirits group with 18 basic non-alcoholic spirits, 5 ready-to-drink cans and non-alcoholic glowing wines, and has since established a distinct segment as a Probably the most priceless model within the no/low alcohol class worldwide. The inspiration comes from Lyre’s identify from the Australian Lyrebird, which impressed a crew of animal mascots often known as the Social Animals, every created to uniquely signify the crafted fluid.

Meet digital bartenders “wherever, anytime” with Lyre’s Unimaginable Bar

In an extension of its latest world advertising marketing campaign ‘Make it a Lyre’, Lyre is launching its Unimaginable Bar AR expertise that brings the model’s beloved social animals to life, whereas additionally unlocking recipes and instructing shoppers how one can get pleasure from their drink wherever they’re. A digital augmented actuality expertise is offered on-line atLyre’s Impossible BarTo entry Lyre’s Unimaginable Bar, merely scan the QR code on chosen Lyre’s non-alcoholic bottleneck labels or go to in your cellular now. The expertise can be shared by way of social media.

“Lyre’s makes it simpler than ever to seize your favourite brew and ‘Make it a Lyre’s’ utilizing new know-how to carry the model to life,” says Paul Gloucester, Lyre’s chief advertising officer. “We needed to push the boundaries of what is attainable from a advertising perspective. , placing the patron in cost and increasing our digital interplay, utilizing Alexa and augmented actuality so as to add extra depth of brand name and data to make it a hands-on expertise, not only a cool little bit of know-how. Each items result in the How To, showcasing the drinks and recipes we all know folks around the globe will love utilizing Lyre’s. “

“Expertise and innovation have been on the coronary heart of Lyre’s enterprise since its inception,” displays Ashleigh Murray, Senior Vice President of E-Commerce (World) for Lyre. “The non-alcoholic spirits class is a brand new and progressive motion and like something new comes the significance of consciousness, schooling, availability and expertise. In relation to fixing the patron drawback in schooling, there was little doubt in our minds that the social animals of our bottles want life to assist information clients To craft the most effective non-alcoholic cocktail.”

“No apps, downloads, or bottles are required to unlock the wonderful AR expertise. Anybody with a smartphone can scan a QR code with their digicam to enter Lyre’s Unimaginable Bar. The ability of the Unbound crew mixed with eighth Wall know-how has enabled us to take away any limitations to utilization,” Ashleigh Murray from the know-how’s creators additionally commends.

“Right here you’ll not solely learn to make the proper alcohol-free cocktail, however additionally, you will be capable of store for the product, discover reductions, subscribe to the database or find a retailer close to you. We consider that this expertise is just not solely enjoyable and fascinating, however absolutely purposeful in Deal with schooling, expertise, constructive emotions, and repeat purchases.”

Alexa at your service!

Along with the Unimaginable Bar, Lyre’s is proud to launch a know-how partnership with Amazon that unlocks a world of non-alcoholic inspiration and schooling, giving shoppers the power to obtain white bar service in actual time when they’re within the temper for innovative service from the consolation of their very own dwelling. Powered by background music to assist set the temper, Kiwis can observe a pleasant, step-by-step “means” to their favourite non-alcoholic cocktail (with recommendations on low-alcohol variations too) at their very own tempo.

Alexa’s ‘Make it a Lyre’ Alexa ability may be unlocked with 4 completely different sayings, simply ask Alexa:

  1. Hey Alexa, open Make it a Lyre’s
  2. Hey Alexa, present me how one can make a cocktail with out alcohol
  3. “Hey Alexa, present me how one can make a non-alcoholic cocktail”
  4. “Hey Alexa, present me how one can make a non-alcoholic cocktail”

Customers will then reply to the prompts, beginning with ordering the recipe for his or her favourite cocktail like Espresso Martini, Negroni, Cosmopolitan or Manhattan. “What’s Subsequent?” It’ll enable the kiwi to maneuver to the following step at their very own tempo. The tutorial shares the most effective proportions of every liquid, together with the right sizing of mixers, garnishes, and smoothies to offer the closest attainable match to the unique, all with out alcohol (and fewer energy, too).

“Make it a Lyre’s” is offered to attempt on all Alexa voice gadgets, with a visible recipe card to accompany the voice on supported gadgets.

Win with Lyre’s and Amazon!

To have fun the partnership, Lyre’s and Amazon are giving New Zealanders a number of probabilities to win an enormous vary of prizes. No buy required, simply observe the entry directions at to be within the successful place. The competitors is open from October 1 to November 1, 2022. Terms and conditions apply.

  • First prize
    1. 1x amazon dot,
    2. 1x 12 months of present from Lyre’s
    3. 1x Particular Combined Class
  • second prize
    1. 1x Amazon Dot
    2. 6x 700ml bottles of the bestselling Lyre vary
    3. 1x Particular Combined Class
  • Runner-up Award
    1. 1 x $50 Lyre Present Card, redeemable at

To open Lyre’s Unimaginable Bar for your self, please go to

To find Lyre’s full vary of impossibly-made premium non-alcoholic spirits and recipe inspiration, go to Facebook
or Instagram.

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