Sports activities followers in america are watching extra stay sports activities from the beginning of the pandemic in 2020 till right now, in keeping with a survey of customers in 17 markets by international technique consultancy Altman Solon. The Altman Solon survey additionally confirmed that new applied sciences that sports activities groups and leagues are more and more utilizing to construct fan connections, together with augmented and digital actuality and blockchain, are attracting fan curiosity.
The 2022 World Sports activities Survey discovered that greater than half (58%) of respondents watch extra sports activities now than in 2020 (51%), which noticed many sporting occasions canceled or postponed, together with the Tokyo Olympics. The survey additionally exhibits that 68% of US sports activities followers watch stay matches a minimum of weekly, one of many highest charges globally. Nevertheless, greater than 1 / 4 (27%) of US sports activities followers say they’d moderately catch clips of crucial matches than watch the matches themselves.
The complete report on international sporting tendencies may be discovered right here.
The survey discovered robust curiosity in utilizing augmented and digital actuality to devour and work together with sports activities content material at residence. The US and Japan had the very best ranges of curiosity in utilizing VR for sports activities, with greater than two-thirds of US headset house owners expressing an curiosity in watching stay video games in digital actuality. Different frequent makes use of of digital actuality embody viewing stay video games as in the event that they have been inside an area and experiencing stay motion from the participant’s standpoint. The survey additionally measures curiosity in augmented actuality, which gives golf equipment, leagues and athletes with potential alternatives to construct and market new digital experiences for his or her followers.
Regardless of the current fluctuations within the worth of cryptocurrencies and NFTs, sports activities followers globally are additionally displaying an curiosity in these new applied sciences as extra sports activities leagues and franchises have developed blockchain and crypto-based choices and partnerships prior to now 12 months. American followers have the very best curiosity in different applied sciences, with respondents selecting to purchase NFTs or digital collectibles (24%) and use cryptocurrency to attend sporting occasions (23%) rating as prime makes use of.
The US and international sports activities industries are experiencing an evolution pushed by innovation and altering client conduct. As viewership and curiosity in sports activities have come again robust after the pandemic, we have now seen vital funding in multi-billion greenback offers for franchises and media rights and the event of recent applied sciences and experiences that may improve and complement the standard fan expertise,” mentioned Altman Solon Director Matt Del Persio. Leagues, groups, and media companions have proven a willingness to strive new issues, from an enhanced and immersive viewing expertise to new blockchain-based possession and money fashions, to draw and retain followers — and the polls into these efforts have the potential to repay.”
Different key knowledge factors embody:
● Survey respondents in america watch about 4.3 hours of stay sports activities per week.
● 54% of sports activities followers within the US watch girls’s sports activities a minimum of month-to-month.
● 44% of sports activities followers within the US view highlights on social media a minimum of month-to-month.
● 27% of US sports activities followers take heed to sports activities radio a minimum of month-to-month.
In creating this report, Altman Solon surveyed 17,000 adults in 17 international locations, together with Argentina, Australia, Brazil, Canada, China, Colombia, France, Germany, India, Italy, Japan, Korea, Mexico, Spain, the UK, america, and the United Arab Emirates. Between July and August this 12 months. Respondents symbolize the nation’s inhabitants, weighted by age, gender, and revenue. Altman Solon will launch extra outcomes from the survey within the coming weeks.
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